How does your experience as a professional Ironman help your clients?

Having competed at elite level, Adsy understands training loads, recovery demands, race preparation, and the mental side of endurance sport. Clients benefit from practical experience, not just theory.

Adam “Adsy” Gordon | Health & Performance Coach

21+ years coaching strength, endurance, and performance for real life.

Q: Do I need to be an athlete to train with you?

No. Programs are tailored to the individual. Whether your goal is performance, general fitness, weight management, or returning to activity after illness or surgery, the approach is adapted to you.

Q: What is your approach to strength training?

Strength is the foundation of performance and injury prevention. Programs are progressive, technically focused, and aligned with each client’s sport, capacity, and goals.

Q: Do you coach runners specifically?

Yes. As an ASICS Running Coach, Adsy provides structured running programs for all distances and experience levels, with a strong focus on mechanics and injury prevention.

Q: Do you provide online coaching?

Programs can be delivered both in person and remotely, depending on client location and needs.

Q: What makes your coaching different?

Adsy combines 21+ years of coaching, elite Ironman experience, and community leadership to deliver performance-driven but people-first coaching.

Q: How do I get started?

Reach out via the contact options on this site to discuss your goals and determine the right coaching pathway.

ASCA accredited Strength and Conditioning Coach, ASICS Running Coach, and former Professional Ironman athlete helping people move better, perform stronger, and live healthier.

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Strength & Conditioning

Progressive, evidence-based strength programming focused on movement quality, resilience, and long-term performance.

Running Coaching

ASICS Running Coach support from first 5km goals to marathon and Ironman prep, with mechanics and injury reduction at the core.

Adsy's Athletes community training session

People-First Performance

Coaching tailored for athletes, transplant recipients, youth athletes, parents, and everyday people building lifelong health and consistency.

Adsy coaching an athlete during a personal training session

Personal Training & Performance Coaching

Programs built around the person, not just the sport.

Whether your goal is body composition, strength development, return to training post-injury, or race-day performance, each program is individualised to your capacity, schedule, and long-term progression.

Performance training is built on structured strength, movement quality, and progressive conditioning to improve output while reducing injury risk.

General Health & Fitness

Structured training for stronger daily performance, energy, and consistency.

Athletic Development

Strength, conditioning, and performance planning for endurance and sport.

Performance Longevity

Injury reduction, load management, and sustainable progression over time.

Professional Background

Experience grounded in elite performance and applied coaching.

ASCA Accredited

Strength and Conditioning coaching across endurance, team sport, youth athlete, and general performance pathways.

ASICS Running Coach

Efficient mechanics, intelligent periodisation, strength integration, and sustainable running progression for all levels.

Retired Professional Ironman

Lived experience in race preparation, recovery strategy, mindset, and performance under pressure.

ASICS Ambassador + Community

Performance leadership that extends beyond the track.

Through ASICS partnerships, school and community workshops, youth mentorship, and healthy lifestyle advocacy, Adsy helps people build performance and character.

Community run leadership, workshops, and event support
Mentoring emerging coaches and supporting junior athletes
Promoting kindness, resilience, gratitude, and healthy habits

Transplant Australia Leadership

Coaching for confidence, rehabilitation, and second chances.

Since 2016, Adsy has played a key leadership role in transplant sport, including serving as Head Coach of the Australian Transplant Games Team at the World Transplant Games, supporting more than 100 athletes.

Physical preparation and return-to-performance support post-transplant
Mentorship, belief-building, and community connection
Advocacy for organ donation awareness and gratitude-led performance

Adsy coaching and supporting athletes in Transplant Games preparation

Athlete Feedback

"Adsy understands the why behind each athlete and invests in your whole life."

"He makes training fun, keeps you accountable, and helps you believe in yourself."

"A trusted coach and mentor with real experience and real care."

Frequently Asked Questions

Common questions about training with Adsy.

What types of clients do you work with?

Adsy works with elite athletes, recreational runners, transplant recipients, youth athletes, and everyday individuals focused on strength, performance, or overall health.

Do I need to be an athlete to train with you?

No. Programs are built around the individual. Whether your goal is general fitness, weight management, performance, or return to activity after surgery or illness, the approach is adapted to you.

What is your approach to strength training?

Strength supports everything. Programs are progressive, technically focused, and aligned to each person’s goals, sport demands, and current capacity.

How does your professional Ironman background help your clients?

Adsy understands race preparation, load management, recovery demands, and performance under pressure from direct elite-level experience.

What is your role with Transplant Australia?

Adsy has served as Head Coach of the Australian Transplant Games Team and continues to support transplant athletes through preparation, mentorship, and performance programming.

Do you coach runners specifically?

Yes. As an ASICS Running Coach, Adsy delivers structured running programs for all levels and distances, with emphasis on mechanics and injury reduction.

Do you provide online coaching?

Yes. Coaching can be delivered in person or remotely depending on your location and support needs.

What makes your coaching different?

A combination of 21+ years of coaching, elite athletic background, and deep community involvement delivers a high-performance but people-first approach.

How do I get started?

Reach out via Email Adsy or Message Adsy below to discuss goals and choose the right coaching pathway.

Ready to train with intent?

Start a conversation about your goals, timeline, and the right coaching plan.

Email Adsy Message Adsy